Sync your product catalog

Your Shopify products automatically sync to Facebook and Instagram so you can easily create ads and shoppable posts.

Sell where people shop

Find the right features to market and sell your products in front of Facebook and Instagram shoppers.

Offer one-tap checkout

Give customers the option to check out without ever leaving Facebook or Instagram.

Powerful tools to scale your business

Facebook Shops

Offer a smooth shopping experience

Customize your Shop

Bring the look and feel of your Shopify store to Facebook Shops.

Create collections

Group items from your inventory to help customers discover your products.

Manage your Shop across channels

Run a custom shopping experience for Instagram and Facebook in one place.

Instagram Shopping

Transform posts and stories into shopping experiences with product tags

Showcase your brand and products

Get your products in front of 1 billion trend-seeking shoppers on Instagram.

Remove shopping barriers

Provide a consistent in-app shopping experience, from product discovery to checkout.

Sell from one inventory

Use one product inventory that stays synced across all the places you sell.

Learn more about selling on Facebook and Instagram

  • No, you don’t need Shopify to sell on Instagram and Facebook. However, Shopify merchants are able to quickly sync their inventory, customer, and sales data between Facebook, Instagram, and Shopify. You can manage all of your business’s sales across the internet in one place — the Shopify admin.

  • Connect your Shopify and Facebook accounts to sync your product catalog to Facebook and Instagram. Then, find new customers with ad campaigns created using the Facebook Ads Manager. Once you start making sales through your ads and social posts, you’ll be able to manage orders, payments, and returns within Shopify.

  • It’s free to sell your products on Facebook and Instagram with Shopify. These channels are included as part of your Shopify plan.